DC Equipment Canada to Return Madill Equipment Manufacturing to British Columbia

Prince George, British Columbia (B.C.) – June 12, 2024 – DC Equipment proudly announces the opening of its new manufacturing facility in Prince George, marking the return of Madill equipment production to British Columbia.

The first machines to be produced at this facility will be the Madill 3000B Log Loaders, heralding a new chapter in Madill’s rich history and strong heritage in B.C.

"We are excited to bring Madill manufacturing back to its roots in British Columbia," said Dale Ewers, Owner and Managing Director of DC Equipment. "This is more than just a strategic move for us; it's about preserving and continuing the legacy of Madill, which has been a cornerstone of the logging industry for over a century."

Economic Impact

The establishment of the new facility in Prince George is set to have a significant positive impact on the local economy, creating numerous employment opportunities and fostering job growth within the community.

"Our commitment to local manufacturing is also a commitment to the local economy," Ewers emphasized. "We are creating jobs in which we hope contribute to the economic development of the region. It's a win-win for everyone involved."

A Strategic Move for Global Markets

DC Equipment’s expansion into British Columbia is part of a broader strategic initiative to enable manufacturing at a local level whilst catering for global demand. DC Equipment now have facilities in South America, North America, and Oceania which ensures that the company can meet the growing demand for high-quality logging equipment worldwide while maintaining strong production capabilities at home.

"This new facility positions us perfectly to serve our global markets more efficiently," noted Ewers. "By manufacturing locally, we can ensure faster delivery times and maintain the high standards of quality and innovation that our customers expect from Madill and DC Equipment."

Continuous Improvement with Madill

Since acquiring Madill in July, 2023, DC Equipment have dedicated resources to improvement and optimisation of the existing range while also leveraging off current technology available to the manufacturer of steep slope forestry solutions. Examples of these include upgrades and alterations to the Madill 3000B, a predecessor of the current Madill 3000. In addition, a release of a Madill 1100 RFM (remote felling machine) prototype was also announced at the event, giving an insight into what’s next for the brand.

"Our goal isn’t to be the largest manufacturer, but to deliver the best solutions to our customers. We see exciting opportunities to enhance these machines with our innovative technology, especially for use in challenging steep slope conditions."

The Customer Centric Approach

The changes to the initial machines derived from customer feedback, which is strong value of the brand.

"Our goal isn’t to be the largest manufacturer, but to deliver the best solutions to our customers. We see exciting opportunities to enhance these machines with our innovative technology, especially for use in challenging steep slope conditions."

“We started manufacturing equipment to save lives, and it’s that foundation that makes customers the focus of what we”, Dale explains.

“Customers will be able to visit their machines being built during the manufacturing process and get an insight in what goes in behind the scenes. We’re very transparent and that’s something you we’d be unable to do if we were doing thousands of machines a year."

"Madill will always be Madill—there’s a tremendous amount of heritage, history, and customer loyalty we recognise and respect. With the size Madill is, we’re able to build on these relationships."

About DC Equipment

Started by Dale Ewers, DC Equipment was established after witnessing several accidents in the logging industry, with the mission to revolutionize and enhance safety in steep-slope logging operations. Known for its Falcon Forestry Equipment brand, DC Equipment offers a comprehensive range of logging equipment, renowned for safety and reliability across more than a million operational hours with a record of zero harm.

Currently, DC Equipment manufactures and exports equipment to North and South America, while supplying the New Zealand and Australian markets. As the new home of Madill, DC Equipment is poised to deliver integrated, innovative solutions to logging contractors worldwide, advancing towards automation, data integration, and lower-emission technologies.