Madill Media

Familiar Territory & Expertise: Madill Returns to U.S. Market with First Sale of Upgraded 4000 Log Loader & Previous Employee

Written by Madill Media | Apr 23, 2025 1:51:52 AM

Following a strong showing at the 2025 Oregon Logging Conference, Madill has officially returned to the U.S. forestry market—marking its relaunch with the first American sale of the upgraded Madill 4000 Log Loader.

 

A New Era for an Iconic Forestry Brand

Now manufactured and backed by DC Equipment, which acquired the iconic Madill brand in 2023, the Madill 4000 Log Loader is back— with significant improvements over its predecessor.

The updated model features enhanced structural reinforcements, an upgraded boom and stick, improved cooling systems, and streamlined serviceability. These improvements reflect extensive feedback from industry professionals across North America, collected through DC Equipment’s direct outreach.

“This is more than a machine delivery—it’s the revival of a well-known brand in American logging,” said Dale Ewers, Managing Director of DC Equipment.

 

Pictured: First DC Equipment manufactured Madill 4000 Log Loader working in the forest.

 

Direct-to-Market, Built Around Contractors

At the Oregon Logging Conference in February, DC Equipment also showcased the Madill 3000B, underscoring its direct-to-market approach. DC Equipment has proactively begun establishing a support network for the West Coast, partnering with reputable service provider Cascade Traders. With a presence in Chehalis, Washington and Hayden, Idaho the partnership provides a foundation for the growing U.S.-based team and ensure timely and dependable support. 

 

Pictured: Cascade traders have facilities in Chehalis, Washington and Hayden, Idaho.

 

Welcoming Russ Smith Back to Madill

In a move that strengthens Madill’s connection to its legacy, industry recognised Russ Smith has joined the DC Equipment team as Madill Product Specialist for the U.S. market. With over 44 years in the forestry equipment industry—and a long history with the Madill brand—Smith brings unmatched field experience and customer insight to the role.

“Madill is more than just a brand to me—I’ve spent much of my life around these machines and to be able to continue honouring the past while building the future is something I’m excited to be part of.” said Smith.

Based in the Pacific Northwest, Smith is providing support to contractors, including machine demonstration opportunities and in-field consultations.

 

 

Here to Stay. Built to Last.

DC Equipment’s expansion into the U.S. marks more than just a geographic move—it’s a commitment to the future of logging in the Pacific Northwest and beyond. As part of a broader global strategy, the company is investing locally to ensure contractors have dependable access to industry-leading machinery, responsive service, and continuous innovation.

With deep roots in forestry and a reputation built on reliability, DC Equipment is focused on being where it matters most: on the ground, alongside the people who keep the industry moving.

“Madill belongs in the Pacific Northwest,” said Ewers. “And we’re here to stay.”

By partnering with local service providers, expanding its U.S.-based support team, and continuing to evolve its product offering, DC Equipment is bringing Madill back to the region where it earned its name—restoring its legacy while showing commitment to the region and industry.

 

Pictured: Madill Log Loaders being manufactured in the Pacific North-West.

For product enquiries or to learn more about how Madill equipment can support your operation, contact Russ directly.